Spanish food group SOS Corporacion Alimentaria has struck a distribution deal for its Bertolli olive oil brand in Japan.

SOS said today (27 July) that importer Japan Europe Trading Co. (JET) would handle Bertolli to strengthen the brand’s presence in the retail and foodservice channels.

“JET is an importer of high-end Italian brands, recognised by the trade and by the Japanese consumer,” SOS said.

“Supporting that distribution, JET participates in activities to promote Mediterranean cuisine, such as haute cuisine courses. As a result of the partnership with JET, Bertolli will in the coming months host several cooking seminars for professionals in major cities.”

Japan imports 30,000 tonnes of olive oil each year, the company added, making the country the largest in the Asia-Pacific region for the product and the third-largest worldwide. 

SOS has a 12% share of the Japanese olive oil category, through Bertolli, Carbonell and Carapelli.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.