Spanish chocolate and natraceuticals firm Natra has expanded its range of Belgian truffles with a product it hopes will appeal to the Asian market.
The truffles, produced at its factory in St-Etienne in France, responds to the need to meet demand from Natra’s new expansion markets, it said, especially Asia, where French chocolate is “highly valued”.
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The Joyaux de France truffles are available in boxes of 100g, 200g, 250g and 500g, and in bulk, in bags of 100g, 200g or 250g.
In April, Natra opened a sales office in Hong Kong as part of its strategic plan to increase its presence in the Asia-Pacific markets.
In 2012, Natra’s cocoa and chocolate activity in markets outside Europe accounted for 20% of total sales, reaching EUR63.98m. Among these markets, the Asia-Pacific countries brought together 18% of export sales.
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Natra said it aims to triple sales in its consumer goods division in China over the next three years.
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