Australian food group SPC Ardmona has developed a line of jams that include the natural sweetener stevia.

The jams, sold under the Ixl brand, contain 60% less sugar than the equivalent 250g jars of standard IXL jam.

The stevia-sweetened IXL jams, sold in 210g jars, will go on sale at Coles stores later this month. SPC Ardmona said it had secured listings in FoodWorks and Foodland outlets from November. Woolworths , Australia’s largest grocer, will stock the jams from early next year. The jams have an RRP of A$2.99 (US$2.61).

Sandra Pereira, director of marketing and innovation at SPC Ardmona, said consumers would be able “enjoy the same flavours they have always loved but without the guilty conscience”.