In response to a World Health Organisation call to nations to develop plans to fight unhealthy diets and physical inactivity, Swedish health authorities have now released a report calling for sweeping reforms.

Sweden’s National Food Administration (NFA) and National Institute of Public Health (IPH) produced the proposal that suggests fully 79 points to improve the nation’s eating and exercise habits.

The measures range from information campaigns to a full ban on TV food advertising aimed at children, which the Swedes hope to enforce throughout the European Union.

Sweden, which has seen a doubling in overweight and obesity over the past 20 years, also recommended producing material for youngsters educating them about food marketing and health.

The report urged the Swedish government to work to ensure compulsory nutrient labelling on all pre-packaged foods, and that such details as fat quality, sugar and salt be included on EU packaging.

The study also suggested a government enquiry to determine whether fat and sugar intake could be reduced via taxation or other economic measures.