US dairy processors Swiss Valley Farms and Norseland have announced a partnership to collaborate and expand speciality food sales.
The alliance between Swiss Valley Farms' subsidiary Caves of Faribult and Norseland – importer of Jarlsberg cheese in the US – will allow both brands to "collaborate and expand combined sales and marketing reach for the entire specialty foods industry" .
The alliance will enhance sales support, customer service, product distribution and marketing coverage for both companies, a joint statement read.
"By partnering with Norseland and their expansive network of sales professionals, we see tremendous opportunity to raise brand awareness and increase distribution of our Caves of Faribault brand," stated Don Boelens, CEO of Swiss Valley Farms. "We believe this strategic alliance will be beneficial for both companies' continued growth and success in the ever-changing specialty food category."