Swiss retailer Migros is expanding its Actilife brand into a fully developed programme, based on food, exercise and relaxation products.
This blend of healthy eating and activities is being marketed through an Actilife website [www.actilife.ch], with its own free magazine, as well as a programme of event sponsorship.
The 150-strong Actilife product line-up has been on sale since 1998 and includes vitamin supplements, an enzyme health drink as well as ‘near-food’ and non-food lines.
New additions to the lactose-free, gluten-free and sugar-free range of products will start to appear in chill cases, alongside omega-3 enriched margarine and fruit juices.
The Actilife support package will include access to trainers and practical healthy living tips. The brand will also put its best foot forward, promoting Nordic walking.