Swiss giant Nestlé is set to distribute its ice cream products in Greece, which is likely to upset the current market share situation. The Swiss group will import packed ice cream products manufactured at plants in other European countries and use its establish consumer goods distribution network in Greece.
The Greek ice cream market is worth Dra75bn and is growing steadily. Nestlé makes ice cream products under the Nestlé, Frisco, Dairy Farm, Magnolia, Motta and Camy brands.