The effective marketing and improved quality of Bud label products has boosted overall sales in the organic cheese and milk sector, according to Bio Suisse, the organic farmer organisation.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more


Its Bud label has recently been the focus of a TV advertising campaign and public relations exercise, and the increasing public awareness of the brand is instrumental in boosting the sector, says Bio Suisse. By the end of last year, for example, 58% of Swiss consumers knew about the label, which was created in 1981.


The organisation is quoted on Food Navigator as listing organic cheese and pasteurised milk as the top processed food sellers in Switzerland.

Just Food Excellence Awards - Have you nominated?

Nominations are now open for the prestigious Just Food Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!

Nominate Now