SWITZERLAND/UK: Gold Blend couple revived for new advertising campaign

Nescafe, an instant coffee brand owned by Nestlé of Switzerland, is reviving the concept of the “Gold Blend couple,” which spearheaded the brand’s advertising campaign in the 1980s. The coffee-loving couple became well known for their flirtation and became household names, with thirty million viewers tuning in at one time to see if they would finally case. They ran over five years, appearing in 12 slots.

January 16, 2003

Nescafe, an instant coffee brand owned by Nestlé of Switzerland, is reviving the concept of the “Gold Blend couple,” which spearheaded the brand’s advertising campaign in the 1980s.

The coffee-loving couple became well known for their flirtation and became household names, with thirty million viewers tuning in at one time to see if they would finally case. They ran over five years, appearing in 12 slots.

The new series will not focus on one couple, but instead places different couples in a variety of settings. They have been positioned to appeal to an audience of 25-35 year-old women, reported Brand Republic.