View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. News
May 7, 2002

TAIWAN: Yellow tomato prices boom on weight-loss claim

The price of yellow tomatoes in Taiwan has boomed 50-fold, from NT$10 (US$0.29) to NT$500 (US$14.46) a kilo, because of a television programme which said that the fruit can help diets. The Singapore Straits Times has reported that some supermarkets have even been importing yellow tomatoes from Holland to make up local supply shortfalls. The run on yellow tomatoes followed broadcast claims from the host of a popular diet programme, Ms Beauty Yu, that a man had lost 15 kg in three months simply by eating yellow tomatoes. She said she later tried this miracle diet and lost 1 kg in a week while otherwise eating normally.

The price of yellow tomatoes in Taiwan has boomed 50-fold, from NT$10 (US$0.29) to NT$500 (US$14.46) a kilo, because of a television programme which said that the fruit can help diets.

The Singapore Straits Times has reported that some supermarkets have even been importing yellow tomatoes from Holland to make up local supply shortfalls. The run on yellow tomatoes followed broadcast claims from the host of a popular diet programme, Ms Beauty Yu, that a man had lost 15 kg in three months simply by eating yellow tomatoes. She said she later tried this miracle diet and lost 1 kg in a week while otherwise eating normally.

By Keith Nuthall, just-food.com correspondent

Related Companies

NEWSLETTER Sign up Tick the boxes of the newsletters you would like to receive. A weekly roundup of the latest news and analysis, sent every Friday. The industry's most comprehensive news and information delivered every other month.
I consent to GlobalData UK Limited collecting my details provided via this form in accordance with the Privacy Policy
SUBSCRIBED

THANK YOU

Thank you for subscribing to Just Food