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November 9, 2001

THAILAND: Minor Food Group to continue building Sizzler International’s Thai presence

The Minor Food Group Plc will continue to operate the Sizzler International restaurant chain in Thailand after signing a five-year renewal contract with the chain's US-based parent. The Thai-based company, which also controls domestic chains of The Pizza Company ,

The Minor Food Group Plc will continue to operate the Sizzler International restaurant chain in Thailand after signing a five-year renewal contract with the chain’s US-based parent.

The Thai-based company, which also controls domestic chains of The Pizza Company, Dairy Queen, Swensen’s and Chicken Treat, has agreed to pay a monthly franchise for Sizzler amounting to 3% of gross sales.

Minor currently controls 19 Sizzler outlets and according to the terms of the deal it must also open at least five new outlets over the next five years. However, company CEO Bill Heinecke told the Bangkok Post that Minor is planning to open up to 11 Sizzler outlets, with an investment of up to 20m baht (US$450,000). It will also spend about 40m baht renovating eight outlets over the course of next year.

Heinecke said that the planned expansion would make Sizzler’s Thai operation the third largest in the world. Thailand is currently the chain’s fourth largest market, behind the US (400 outlets), Australia (30) and Japan (22).

Minor is in the process of expanding its customer base by adding lower-priced fare and some local style dishes, and the company expects 2. 8m visits to Sizzler restaurants this year alone, up from 2.2m last year. Next year, Minor hopes to see visits increase by 30%.

Minor’s success with the chain has also apparently led to discussions with the parent company over whether Minor could establish Sizzler outlets in other countries.

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The food and grocery sector thrived during the pandemic, largely due to the shutdown of the food service industry and the sector’s subsequent necessity, panic-induced bulk purchasing, and spending more time at home. The market has grown as a result of inflation. Consumer unwillingness to go out and socialize, and the reopening of several hospitality facilities, helped maintain the demand for groceries, particularly online, in 2021. As consumer behavior changes, we consume more food and drink at home, and inflation increases basket sizes. GlobalData predicts that the sector will continue to hold a higher share than had been predicted prior to the pandemic. This is true despite the fact that the food and grocery sector's share of overall retail will decline from its peak in 2020. This report will discuss market forecasts and key themes in the global food & grocery industry in 2022 and beyond. It covers:
  • Market drivers and inhibitors
  • Five-year forecasts and the impact of COVID-19
  • The performance of the online channel versus offline
  • Major trends in the market including rapid delivery, ambient retailing, supply chain disruption, and inflation
Assess developments within this sector to help your business thrive in 2022 and beyond.
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What’s the forecast for the food and grocery industry?

The food and grocery sector thrived during the pandemic, largely due to the shutdown of the food service industry and the sector’s subsequent necessity, panic-induced bulk purchasing, and spending more time at home. The market has grown as a result of inflation. Consumer unwillingness to go out and socialize, and the reopening of several hospitality facilities, helped maintain the demand for groceries, particularly online, in 2021. As consumer behavior changes, we consume more food and drink at home, and inflation increases basket sizes. GlobalData predicts that the sector will continue to hold a higher share than had been predicted prior to the pandemic. This is true despite the fact that the food and grocery sector's share of overall retail will decline from its peak in 2020. This report will discuss market forecasts and key themes in the global food & grocery industry in 2022 and beyond. It covers:
  • Market drivers and inhibitors
  • Five-year forecasts and the impact of COVID-19
  • The performance of the online channel versus offline
  • Major trends in the market including rapid delivery, ambient retailing, supply chain disruption, and inflation
Assess developments within this sector to help your business thrive in 2022 and beyond.
by GlobalData
Enter your details here to receive your free Report.

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