THAILAND: New chicken soup extract tonic pill launched by Cerebos

Responding to complaints from some consumers that its liquid chicken sip extract is too strong in taste, Cerebos (Thailand) has launched a new product in its health range: chicken soup extract tonic pills. Cerebos, which also manufactures concentrated prune juice and bird’s nest soup, is aiming to beef up export sales this year to counteract a predicted slow down on the domestic market. The chicken soup pill, a healthy option fortified with added vitamins and minerals, is hoped to help the company reach sales targets of 2.5bn baht.