THAILAND: New chicken soup extract tonic pill launched by Cerebos

Responding to complaints from some consumers that its liquid chicken sip extract is too strong in taste, Cerebos (Thailand) has launched a new product in its health range: chicken soup extract tonic pills. Cerebos, which also manufactures concentrated prune juice and bird’s nest soup, is aiming to beef up export sales this year to counteract a predicted slow down on the domestic market. The chicken soup pill, a healthy option fortified with added vitamins and minerals, is hoped to help the company reach sales targets of 2.5bn baht.

March 6, 2001

Responding to complaints from some consumers that its liquid chicken sip extract is too strong in taste, Cerebos (Thailand) has launched a new product in its health range: chicken soup extract tonic pills.

Cerebos, which also manufactures concentrated prune juice and bird’s nest soup, is aiming to beef up export sales this year to counteract a predicted slow down on the domestic market. The chicken soup pill, a healthy option fortified with added vitamins and minerals, is hoped to help the company reach sales targets of 2.5bn baht.