The latest data from the just-food international basket, published today, covers the second quarter of 2013.
The basket is a group of 17 items from tuna to milk that highlights the difference in price between national brands and own label in seven international markets.
Amid the worst economic conditions for a generation, shoppers are becoming more promiscuous in their behaviour and the data will prove valuable to brand manufacturers, own-label suppliers and retailers alike.
The data is compiled exclusively for just-food by IRI. Tim Eales, strategic insight director at IRI, reflects on the latest findings here.
|CATEGORY||TYPICAL PACK SIZE||PACK TYPE|
|Cereals||500g||Single Medium Box|
|Canned tuna fish||185g||Single Can|
|Ambient wet soup||400g||Single Can|
|Ambient mayonnaise||400g||Single Jar|
|Frozen pizza||400g||Single Average Size Pizza|
|Frozen burger||224g||4 Pack|
|Wet cat food||400g||Single Can|
|Milk – ambient||568ml||One Pint|
|Fruit juices – ambient||1000ml||Single Carton|
|Energy drinks||250ml||Single Can|
|Tea bags||500ml||160ct Packet|