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March 18, 2016

The Topps Co. rolls out new confectionery brand Crunchkins

US confectioner The Topps Co. has announced the launch of dessert flavoured candy treat Crunchkins as part of its Bazooka Candy Brands portfolio.

US confectioner The Topps Co. has announced the launch of dessert flavoured candy treat Crunchkins as part of its Bazooka Candy Brands portfolio.

Topps described Crunchkins are dessert-flavoured bite sized poppers with a creamy coating on the outside and a light, crunchy centre.

A three ounce pack contains three flavour including birthday cake, fudge brownie and glazed doughnut.

“Crunchkins are a fun change of pace for the confectionery category,” said Nicole Rivera, marketing and innovation Director, Bazooka Candy Brands. “It’s a unique creamy, crunchy mix of dessert flavours all in one shareable bag. It’s a truly innovative take on some of America’s favourite flavours,” she added

Crunchkins hits retailers across the US from March, starting with Walmart and then 7-Eleven and other “key retailers” in June. It has an RSP of US$1.38-1.50.

The Topps Co confectionery portfolio includes brands such as Ring Pop, Push Pop, Baby Bottle Pop, Juicy Drop, and Bazooka Bubble Gum.

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