Danish Crown’s UK arm, Tulip, has launched a low-salt version of its Danepak bacon in the country.

A reformulation of the curing process in the original product means the new version will contain 30% less salt than standard bacon. 

The curing process features Iposol – a solution of water and sea salt, which through a physical process, increases the flavour of salt without upping the amount of the ingredient.

A spokesperson for Tulip said: “The reduction of its salt content by a staggering 30% will mean that consumers looking for a tasty treat can rely on Danepak’s ability to deliver on quality and taste whilst offering a healthier alternative to standard bacon.”

just-food understands the new product will eventually replace the existing line. However this is a so-called soft launch of the low-salt bacon and there is no indication when the original product will no longer appear on shelves.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData

The new product will be available in UK supermarkets from early February.