Algida Turkey, the Turkish ice cream unit of Anglo-Dutch consumer products giant Unilever, has targeted 10% growth for 2004, according to the unit’s director general Hazim Ellialti.
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Algida Turkey, which recorded 2003 turnover of US$100m, plans to increase the distribution of its products so that they are available in 126,000 outlets this year, compared to 108,000 last year, according to the Turkish News Digest. The company has also increased the number of warehouses it operates and expanded its workforce.
Unilever’s Algida production factory in Corlu, northwestern Turkey, is one of the company’s largest European ice cream factories in terms of production, exporting its products to several countries in central and eastern Europe.
