Turkey-based food manufacturer Eti Gıda has struck a deal to acquire Canadian snacks group Trubar.

Eti Gida, which markets biscuits, cakes and confectionery, is to pay C$201m (US$143.1m) for the snack-bar business.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

Under the terms of the deal, Eti Gıda will pay C$1.64 per common share in cash, which Trubar said was a 64% premium to the company’s share price last Friday, the last trading day before the deal was announced.

Vancouver-based Trubar said its board had “unanimously determined the transaction “is in the best interest of the company” and will recommends shareholders vote for the offer at a meeting in January.

Trubar directors and officers who hold a total of 16% of the company’s shares have agreed to back the offer.

Kingsley Ward, Trubar’s executive chairman, said: “This proposed acquisition represents a significant milestone for our company and delivers on our commitment to creating strong value for shareholders. Eti Gıda is an ideal acquirer for Trubar at this stage in the brand’s development given ETİ Gıda’s successful track record of scaling CPG brands over the last six decades.”

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Earlier this week, Trubar filed third-quarter results that included an 88% jump in revenue to C$21.6m amid better retail distribution and improved DTC sales. It is forecasting annual revenue of $65-70m.

The company booked income from continuing operations of C$190,000. In last year’s third quarter, it recorded C$4.1m.

Eti Gıda has nine factories – including one in Romania – and employs more 7,000 staff. The company distributes its products to over 60 markets.

Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact