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July 8, 2020

Tyson Foods launches namesake brand into European foodservice channel

US meat giant Tyson Foods has announced a new initiative linked to the European foodservice channel, which is starting to re-open.

By Leonie Barrie

US meat giant Tyson Foods is launching its flagship Tyson brand into the European foodservice channel.

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What’s the forecast for the food and grocery industry?

The food and grocery sector thrived during the pandemic, largely due to the shutdown of the food service industry and the sector’s subsequent necessity, panic-induced bulk purchasing, and spending more time at home. The market has grown as a result of inflation. Consumer unwillingness to go out and socialize, and the reopening of several hospitality facilities, helped maintain the demand for groceries, particularly online, in 2021. As consumer behavior changes, we consume more food and drink at home, and inflation increases basket sizes. GlobalData predicts that the sector will continue to hold a higher share than had been predicted prior to the pandemic. This is true despite the fact that the food and grocery sector's share of overall retail will decline from its peak in 2020. This report will discuss market forecasts and key themes in the global food & grocery industry in 2022 and beyond. It covers:
  • Market drivers and inhibitors
  • Five-year forecasts and the impact of COVID-19
  • The performance of the online channel versus offline
  • Major trends in the market including rapid delivery, ambient retailing, supply chain disruption, and inflation
Assess developments within this sector to help your business thrive in 2022 and beyond.
by GlobalData
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Tyson Foods said it is “focused on understanding and responding to the preferences of consumers in the European market”.

A range of chicken products manufactured in Europe, South America and Asia, are to be offered to restaurants, cafeterias and caterers operating in a channel that is only starting to re-open after being effectively closed down for several months to help limit the spread of Covid-19.

The Tyson brand has 28 frozen products with categories ranging from coated, skewers, raw and fried. Products include Southern Fried Chicken Breast Fillets, Coated Chicken Crunchies and Battered Chicken Nuggets.

Brett Van de Bovenkamp, regional president for Tyson’s business in Europe, said: “Our flexible supply chain allows us to support our customers and their growth by offering best in class service and supply contingency. The European Tyson products are sourced from our Tyson Foods businesses in the Netherlands, Thailand and our joint venture in Brazil.”

Felipe Castillo, director of marketing and innovation for Tyson Foods Europe, added: “With two innovation centres in Europe, we have access to talented in-country teams, who are helping us serve new customers, channels and geographies.

“Our goal is to address needs of customers utilising a comprehensive portfolio of products, including Tyson products, while keeping sustainability top of mind.”

Tyson frozen products are delivered with an average shelf life of 18 months and are calibrated, which enables chefs to control portions.

The US company acquired Brazilian meat heavyweight BRF’s European business in February 2019.

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Free Report
img

What’s the forecast for the food and grocery industry?

The food and grocery sector thrived during the pandemic, largely due to the shutdown of the food service industry and the sector’s subsequent necessity, panic-induced bulk purchasing, and spending more time at home. The market has grown as a result of inflation. Consumer unwillingness to go out and socialize, and the reopening of several hospitality facilities, helped maintain the demand for groceries, particularly online, in 2021. As consumer behavior changes, we consume more food and drink at home, and inflation increases basket sizes. GlobalData predicts that the sector will continue to hold a higher share than had been predicted prior to the pandemic. This is true despite the fact that the food and grocery sector's share of overall retail will decline from its peak in 2020. This report will discuss market forecasts and key themes in the global food & grocery industry in 2022 and beyond. It covers:
  • Market drivers and inhibitors
  • Five-year forecasts and the impact of COVID-19
  • The performance of the online channel versus offline
  • Major trends in the market including rapid delivery, ambient retailing, supply chain disruption, and inflation
Assess developments within this sector to help your business thrive in 2022 and beyond.
by GlobalData
Enter your details here to receive your free Report.

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