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October 14, 2019

Tyson scraps food-from-waste brand Yappah

US meat giant Tyson Foods has said food waste is still a focus for the company despite a decision to discontinue a brand using meat off-cuts.

By Leonie Barrie

US meat giant Tyson Foods has scrapped its Yappah brand but said that food waste is still a focus for the company.

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What’s the forecast for the food and grocery industry?

The food and grocery sector thrived during the pandemic, largely due to the shutdown of the food service industry and the sector’s subsequent necessity, panic-induced bulk purchasing, and spending more time at home. The market has grown as a result of inflation. Consumer unwillingness to go out and socialize, and the reopening of several hospitality facilities, helped maintain the demand for groceries, particularly online, in 2021. As consumer behavior changes, we consume more food and drink at home, and inflation increases basket sizes. GlobalData predicts that the sector will continue to hold a higher share than had been predicted prior to the pandemic. This is true despite the fact that the food and grocery sector's share of overall retail will decline from its peak in 2020. This report will discuss market forecasts and key themes in the global food & grocery industry in 2022 and beyond. It covers:
  • Market drivers and inhibitors
  • Five-year forecasts and the impact of COVID-19
  • The performance of the online channel versus offline
  • Major trends in the market including rapid delivery, ambient retailing, supply chain disruption, and inflation
Assess developments within this sector to help your business thrive in 2022 and beyond.
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Launched in mid-2018, meat snack brand Yappah’s first line was Protein Crisps. Tyson used “upcycled” chicken breast trim and combined it with rescued vegetable puree or spent grain from Molson Coors’ beer brewing to create variations of the product.

It was seen as one of the first brands launched by a major food manufacturer to take advantage of ingredients that would otherwise be discarded.

But now Tyson has said Yappah is to be discontinued.

A spokesperson told just-food: “Yappah was part of our disruptive innovation model. We have decided not to move forward with it at this time for a variety of reasons, including overall viability. Food waste is still a focus for us.”  

At launch Tyson said Yappah was inspired by a tradition in the South American Andes called ‘yapa’, which refers to the ”little something extra a merchant gives to a valued customer so that nothing gets wasted”. 

They were available online from Tyson and Amazon after a test run in a Chicago supermarket last year. 

Read just-food’s analysis – The edible upcycling opportunity

Related Companies

Free Report
img

What’s the forecast for the food and grocery industry?

The food and grocery sector thrived during the pandemic, largely due to the shutdown of the food service industry and the sector’s subsequent necessity, panic-induced bulk purchasing, and spending more time at home. The market has grown as a result of inflation. Consumer unwillingness to go out and socialize, and the reopening of several hospitality facilities, helped maintain the demand for groceries, particularly online, in 2021. As consumer behavior changes, we consume more food and drink at home, and inflation increases basket sizes. GlobalData predicts that the sector will continue to hold a higher share than had been predicted prior to the pandemic. This is true despite the fact that the food and grocery sector's share of overall retail will decline from its peak in 2020. This report will discuss market forecasts and key themes in the global food & grocery industry in 2022 and beyond. It covers:
  • Market drivers and inhibitors
  • Five-year forecasts and the impact of COVID-19
  • The performance of the online channel versus offline
  • Major trends in the market including rapid delivery, ambient retailing, supply chain disruption, and inflation
Assess developments within this sector to help your business thrive in 2022 and beyond.
by GlobalData
Enter your details here to receive your free Report.

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