US meat group Tyson Foods has decided to switch production at a domestic site from serving foodservice suppliers to supplying retailers.

Tyson said the plant in Vienna, Georgia, would produce fresh, tray-pack chicken for regional retailers. The changes are underway and are expected to be completed by the middle of the year.

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“This project will improve the plant’s product mix and make it even more cost competitive,” Noel White, president of Tyson’s poultry arm, said.

A spokesperson said Tyson was still seeing “strong” demand in the foodservice sector. “There’s still strong demand in foodservice chicken and increased demand from retailers for fresh tray-pack chicken. We’ve shifted production of some products to other plants to allow us to expand the Vienna plant and meet the growing demand of our customers.”

The US$110m project will create over 500 jobs, Tyson added.

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