UK: Arla launches Cocio in UK

Arla has launched its chocolate milk drink Cocio in the UK.

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The Danish drink – with three ingredients, cocoa, sugar and milk – is available in two forms: Cocio Classic or Cocio One. It contains 1% fat and 1% added sugar and is 130 calories a bottle.

Arla bought the remaining 50% share of Cocio in 2008. Cocio produces iced coffee and chocolate milk products for Arla including Matilde Cafe, Pucko and Cafe Mat brands.

The Cocio range will be available nationwide from June 2014, priced at GBP1.39 for 270ml.

In April last year, Arla launched Wing-Co flavoured dairy drink in the UK which contained 40% more protein than other chocolate drinks the firm claimed.

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
Perform company-level analysis to understand business model, size, and geographic focus

Don’t miss out on key market insights that can help optimize your next investment – read the report now.

By GlobalData