UK retailer Asda has appointed Charles Redfield to the position of chief merchandising officer.

Redfield joins the firm from his role of senior vice president for food & beverage at Sam’s Club in the US.

Go deeper with GlobalData

Go deeper with GlobalData

The gold standard of business intelligence.

Find out more

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

He will relocate to Yorkshire with his family and begin work as CMO in September, Asda said today (23 August).

“Our two longer-term aspirations to be the leader in non-food and a clear number two in food require us to take advantage of the global sourcing opportunities that being part of Walmart brings us,” CEO Andy Clarke said in an internal announcement. “I’m looking to Charles to lead these efforts and make a real and lasting strategic impact here in Asda.”

Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact