UK retailer Asda has named Adrian McKeon as its new grocery commercial director.

McKeon had been helping Asda on the integration of NETTO‘s UK arm, which it acquired in April.

Before that, McKeon, who has had roles in the drinks industry, was Asda’s category director for beers, wines and spirits.

McKeon spent almost two years as chief executive at COBRA Beer before the business was sold to Molson Coors in June 2009.

Before joining Cobra in 2007, McKeon was MD of the UK arm of Beam Global Spirits & Wine for two years.