Asda has played down reports that it has kicked off a review of its online business, saying that it has just “shifted accountability” within the unit.

A spokesperson for the retailer told just-food today (20 April) that current marketing head Rick Bendel will now have more responsibility for its online division.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

She said the moves followed the appointment of new business executive Arnu Misra, who rejoins the retailer from Canadian retailer Loblaw.

Just Food Excellence Awards - The Benefits of Entering

Gain the recognition you deserve! The Just Food Excellence Awards celebrate innovation, leadership, and impact. By entering, you showcase your achievements, elevate your industry profile, and position yourself among top leaders driving food industry advancements. Don’t miss your chance to stand out—submit your entry today!

Nominate Now