Asda has played down reports that it has kicked off a review of its online business, saying that it has just “shifted accountability” within the unit.

A spokesperson for the retailer told just-food today (20 April) that current marketing head Rick Bendel will now have more responsibility for its online division.

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She said the moves followed the appointment of new business executive Arnu Misra, who rejoins the retailer from Canadian retailer Loblaw.

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