UK: Asda to reduce prices in organic sales

Asda , the UK supermarket chain, has announced it is permanently cutting the prices of 100 organic goods by 18% as an act of faith in the market. Asda will also unveil a new range of own label organic foods later this year at lower prices. Organic co-ordinator, Harvey Bennett, responding to recent bad press surrounding organics including

January 29, 2001

Asda, the UK supermarket chain, has announced it is permanently cutting the prices of 100 organic goods by 18% as an act of faith in the market. Asda will also unveil a new range of own label organic foods later this year at lower prices.

Organic co-ordinator, Harvey Bennett, responding to recent bad press surrounding organics including Iceland‘s decision to ditch its idea to go all organic said: “We have got every faith in organic produce – it’s not just a fad. It’s here to stay.”