Asda has announced the roll out of a trial to remove single use carrier bags from checkouts across its 355 stores.

The carrier bags will be removed from view and placed under the direct control of each checkout operator in all Asda stores from 1 June, encouraging customers to opt for a ‘bag for life’ as an alternative.

Since the beginning of a six-store trial, Asda has seen a “dramatic” rise in the purchase of re-useable bags, with an increase of 1200% across those stores, Paul Kelly, corporate affairs director for Asda confirmed yesterday (1 May).

During the trial the retail giant saw an average 40% reduction in the number of single use carrier bags used by customers. 

“The trial has had glowing feedback from customers who have been calling for someone to step up and take the lead on this,” said Kelly. “We are the first major supermarket to take this bold step and completely remove carrier bags from our checkouts.”

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

The retailer also has plans to offer a trial incentive to customers who choose a re-useable bag by giving them money off their weekly shop.

“We believe this is the best way to encourage them to change the habit of a life time and start reusing their bags instead,” Kelly added. “We can all do our bit for the environment – this is about incentivising not penalising, saving the planet one bag at a time.”