In a bid to put pressure on the Extra stores of market leader Tesco, UK supermarket chain Asda has revealed plans to up the pace of opening of its dual-branded Supercentres with US parent company Wal-Mart.
Go deeper with GlobalData
Tony DeNunzio, Asda COO, revealed that when the first Asda/Wal-Mart Supercentre opened at Bristol in the summer of 2000, the company aimed to have opened a ten-strong chain within three years. Now however Asda plans to open 20 Supercentres before the end of 2004.
By the end of this year, six Supercentres, covered 9,290m² and containing a 60:40 food and non-food split, will already be open.
Another sector giant Safeway has planned to open its first hypermarket on 28 November.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalData
