Wal-Mart’s UK supermarket chain Asda is opening a new 110,000 square foot store, which will be its biggest, in Milton Keynes on Saturday.
The store will be open at 8am to welcome Charmaine Daoud, chosen as local hero for her extraordinary fundraising efforts for local charities in Milton Keynes, Asda said.
Charmaine will be treated to a VIP breakfast and will be the first customer to preview the new ASDA Supercentre. She will then join Store Manager, Tim Sparrow to cut a giant till roll and declare the store officially open.
“Charmaine is remarkable and we are honored that she has joined us to help celebrate our store opening,” Tim Sparrow, general store manager.
The superstore in Milton Keynes, which has created 800 new jobs, will welcome 60,000 customers through its doors in the first week, Asda said.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalData“We have been overwhelmed with the friendly reception we’ve received from the local community and couldn’t wait to open,” said Tim Sparrow. “Everyone’s worked really hard to get the store ready and we hope customers will be impressed when they see the wide range of products we’ve got to offer.”
Customers shopping at the store will be able to relax at one of the stores two Cafés which will have leather seating areas. Milton Keynes will be the first store to incorporate the new style ASDA Cafe bar and Restaurant with ‘chef’s theatre’ and a brand new menu for kids’ incorporating the new ‘Great Stuff’ kids healthy brand.
The store will also stock ski wear in winter and camping equipment for the summer as well as a large range of home furniture. 19,000sq ft of space dedicated will be dedicated to the George Clothing brand.