Ben & Jerry’s, the self-proclaimed socially responsible ice cream maker, is launching a brand new flavour, Fossil Fuel, which it says “supports its work educating consumers about climate change issues”.

Earlier this year, the Unilever-owned company launched a Climate Change College to give budding environmentalists the skills and training they need to become a ‘Climate Change Ambassador’ and campaign for climate change action as part of the company’s ‘Lick Global Warming’ campaign.

The new flavour contains sweet cream ice cream with a fudge swirl, chocolate cookie pieces and five species of chocolate dinosaurs.