Turkey firm Bernard Matthews has appointed Rob Burnett, the CEO of the UK arm of Hain Celestial, as its chief executive.

Burnett joined Hain Celestial when the US group acquired chilled foods firm Daniels Group in 2011. He will take the role of CEO at Bernard Matthews on 30 June. The CEO seat at the firm has been empty for a year since Noel Bartram stepped down.

“I am excited to be joining a big brand with the reach of Bernard Matthews and the potential to reinvigorate it to support our valuable customers,” Burnett said.

David Joll, executive chairman at Bernard Matthews, who was appointed on the departure of Bartram, chairman David McCall UK MD Rob Mears last year, said: “We are delighted to have Rob joining us to continue and accelerate the recovery of our business which is well underway.”

Burnett will be replaced as CEO of Hain Celestial’s UK unit Hain Daniels by Jeremy Hudson, the CFO of the division.

A statement from the group read: “We are pleased to announce the appointment of Jeremy Hudson to the position of CEO, he will take up this role at the end of June 2014.”

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Hudson joined Daniels Group in 2000 as financial controller and subsequently became CFO of Hain Daniels in 2011. 

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