Tesco’s Big Price Drop promotional campaign has hit its share of the UK grocery market, according to the latest data from Kantar Worldpanel.

The country’s largest retailer saw its sales increase by 3.8% in the 12 weeks to 27 November. However, the UK grocery market grew by 4.2%, meaning that Tesco accounted for 30.5% of sales, down from 30.7% a year earlier.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Kantar said Tesco was the only one of the UK’s big four grocers to see its share of the market fall but said the Big Price Drop campaign had helped the retailer increase the number of shoppers at its stores.

“With more products available for less, the amount of cash taken at the tills has understandably dropped. Despite this, Tesco has successfully attracted more shoppers to its stores through the promotion,” Kantar director Ed Garner said.

Asda, the UK’s second-largest retailer, saw its sales rise by 5.3%, thanks in part to the integration of the former Netto stores into its estate. Its share of the market inched up from 17% to 17.1%.

See Also:

Sainsbury’s grew in line with the market, with sales up 4.2%, and its market share held at 16.4%.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Sales at Morrisons were up 4.8% and the UK’s fourth-largest food retailer saw its share of the market increase from 12% to 12.1%.

Yesterday, the four retailers had to fend off claims by the BBC that they used misleading promotions.

An investigation in conjunction with Which? claimed that some deals offered no value, while others actually cost more than if products were bought separately.