UK frozen food producer Iglo Group has extended its Birds Eye waffle range with the launch of a hash brown variant.
Launching next month, the Hash Brown Waffles incorporate shredded potatoes and onion in a “mini waffle shape”, the company said.
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The product will have an RRP of GBP1.49 (US$2.36) and be supported by an interactive Facebook campaign.
“Birds Eye Potato Waffles are going from strength to strength following the introduction of Mini Waffles and a packaging refresh across the range last year,” said brand manager Pete Johnson.
