UK oriental foods producer G Costa has launched Blue Dragon coconut milk with sliced coconut – the first product on the market to combine the milk with the flesh of the fruit.
Demand for coconut milk is growing steadily as consumers gain confidence in their ability to prepare ethnic dishes at home. The market has grown by 23.3% year-on-year to its current value of £3.5m (US$5.09m). In an increasingly competitive climate, Blue Dragon remains the leading brand of coconut milk, accounting for over 50% of sales. Last year the group launched reduced fat coconut milk, which has encouraged new purchasers into the market.
Coconut milk is extremely versatile as it can be used in both sweet and savoury dishes. The new product provides taste and texture as the nutty flesh adds depth to the milk.
Christine Lawrie, brand manager for Blue Dragon, commented: “As the popularity of ethnic cuisine continues to grow so the demand for authentic ingredients increases. Our new coconut milk with sliced coconut will capitalise on this trend and provide an innovative addition to the coconut milk fixture.”
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