Burton’s Biscuit Co. plans to invest GBP13.5m (US$20.7m) in upgrading its production facilities to boost efficiency and provide additional capacity.

Burton’s is introducing new control room technology, which will first be rolled out at its Llantarnam site, before being extended to its other production facilities in Blackpool and Edinburgh during the remainder of the year. The group is also investing in automation and packaging technology across its facilities.

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The biscuit maker said today (8 April) the “significant investment” is helping to drive growth of its “power brands”, including Jammy Dodgers and Cadbury biscuits. The company said the move would improve quality, consistency and efficiency as well as providing additional capacity to meet growing demand.

The investment builds on last year’s GBP12.5m spend on improving manufacturing facilities.

“Continued investment in our supply chain and manufacturing capabilities is central to Burton’s vision for being a brand-focused business, able to swiftly respond to changing market dynamics and bring new products to market quicker than any other company in the biscuit market,” chief supply chain officer Neil Grocock said.

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Late last month, it emerged that Burton’s private equity owners, Apollo Management and CIBC, are “considering options” for the business, including potential sale.

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While Burton’s is not commenting publicly on the matter, just-food spoke to Burton’s CMO Stuart Wilson about how management plans to drive growth. For the full interview, click here.