Burton’s Biscuit Co. is investing GBP4.6m (US$7.1m) this year in upgrading production at the group’s manufacturing facility in Llantarnam.

The UK company is piloting “cutting-edge” technology at the facility, including a control room that monitors the baking process in real time.

The investment will ensure the viability of the site and secure the 800 jobs at the facility, Burton’s said. The factory manufactures various products, including Cadbury’s Chocolate Fingers and Waggon Wheels.

The investment is part of Burton’s GBP13.5m plan to upgrading its production facilities to boost efficiency and provide additional capacity.

Burton’s private-equity owners, Apollo Global Management and CIBC, have hired advisers from Credit Suisse to help them look at their options for a business they acquired in 2009.

For our Deal or no deal analysis about the companies that could be interested in buying Burton’s should it end up for sale, click here.

For more on Burton’s growth strategy, click here to read just-food’s interview with CMO Stuart Wilson