Burton’s Foods has unveiled plans to launch two Cadbury-branded Halloween products, produced under licence.
The company is launching Cadbury Trick or Treat bags and Cadbury Halloween Mallows.
The Trick or Treat bags include Cadbury milk chocolate covered pumpkins, skulls and ghosts.
The Cadbury Halloween treats will be available at Asda and Tesco.
Burton’s Foods owns Maryland Cookies, Jammie Dodgers and Wagon Wheels and manufactures Cadbury’s chocolate biscuits and Green & Black’s under licence.
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By GlobalData