Upmarket Belgian chocolate firm Guylian is moving further into block chocolate in the UK.

Go deeper with GlobalData

Go deeper with GlobalData

The gold standard of business intelligence.

Find out more

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


Guylian has begun testing a 200g dark chocolate bar after launching a 120g variant last month.


The chocolatier has also unveiled a range of festive products in the run-up to Christmas. The range includes Guylian famous praline seashells as well as Belgian truffles, La Trufflina.


The firm plans to promote the Christmas range with a GBP1.5m (US$3.1m) advertising campaign with the strapline: “Guylian. The world’s favourite Belgian chocolates.”

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - The Benefits of Entering

Gain the recognition you deserve! The Just Food Excellence Awards celebrate innovation, leadership, and impact. By entering, you showcase your achievements, elevate your industry profile, and position yourself among top leaders driving food industry advancements. Don’t miss your chance to stand out—submit your entry today!

Nominate Now