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June 10, 2013

UK: Cricketer Farm launches Cheeky Cow cheese

UK dairy Cricketer Farm has launched Cheeky Cow, a low-fat cheese brand.

UK dairy Cricketer Farm has launched Cheeky Cow, a low-fat cheese brand.

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“Normal cheddar cheese has 34% fat content, whereas this cheese has 16% fat content. With half the fat, it is a healthier cheddar,” sales and marketing manager Colin Davis told just-food. “We are trying to offer a healthy cheese that appeals to the whole family, rather than a specific dieter.”

While Cheeky Cow is a half-fat cheese, Davis insisted  its taste profile was comparable to regular fat cheddar. “The quality of Cheeky Cow means you can’t tell the difference.”

Davis revealed the company has secured listings for Cheeky Cow with Tesco – initially in 70 stores – and Spar UK. Cricketer Farm is also in discussions with other retail multiples, including Sainsbury’s, over further listings.

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Free Report
img

Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.

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