Danone, the French dairy processor, has relaunched its Shape yoghurt portfolio in the UK.
The company has renamed its Shape Zero% yoghurts at Shape Delights 0% and rebranded the existing low-fat desserts sold under Shape Delight the name as Shape Delight Desserts.
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Danone has also launched two products within the 0% portfolio – an apple crumble yoghurt and a rhubarb crumble variant.
The relaunch also sees new packaging and a marketing campaign with a new slogan of ‘Uncompromise you life’. The campaign is fronted by a fictional lifestyle coach called Shay, who has a “mission to help the women of the UK uncompromise their lives”.
