UK chocolate manufacturer and retailer Thorntons today (13 July) revealed a decline in own-store sales during its fourth quarter.
For the eight weeks ended 25 June, own-store sales fell 11.9% to GBP12.8m (US$20.4m). Like-for-like sales were down 10.6%.
Two weeks ago, Thorntons revealed plans to close up to 180 of its own stores as part of restructuring plans and a move to revamp its offer.
Thorntons’ total sales were down 9.2% to GBP20.6m. Its commercial sales were up 0.4% to GBP5.9m but sales in its franchise outlets decreased 19% to GBP1.1m.
“This eight-week period represents less than 10% of our annual sales. As highlighted at the strategic review at the end of June, trading during this period has continued to be challenging, particularly in our own stores and franchises,” said Thorntons chief executive Jonathan Hart.
“Whilst commercial sales have only grown slightly, they increased by an impressive 25.9% over the full year. We are encouraged by our forward orders for Christmas 2011. Thorntons Direct had a good Fathers Day trading period which contributed to the 10.7% increase in sales.”
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalDataThorntons’ full-year sales were up 1.7% to reach GBP218.3m, driven by a 25.9% increased in sales from its commercial business. The retailer’s own stores saw sales fall 8.8%. Sales from its franchise stores dropped 10.9%.
Hart expects the weakness in high street footfall and spending continuing into the new financial year. “As a business we are now focusing on the implementation of our transformation plan. Thorntons is a strong brand with excellent potential and I am confident that this strategy of rebalancing the business across all channels will deliver results.”