Uk dairy co-operative First Milk has expanded its Lake District Dairy Co. brand with the launch of Frumoo, a milk and fruit drink.
Lake District Co. Frumoo will initially be available in two varieties: strawberry with blackberry and raspberry with blueberry. The company said its real fruit blend provides consumers with a “more nutritious” on-the-go alternative.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
“Lake District Dairy Co. Frumoo is exactly what consumers are asking for; great tasting, wholesome new flavour solutions to a category currently awash with artificial flavourings and UHT products,” First Milk marketing director David Young claimed.
