First Milk is the latest UK milk supplier to announce a cut to its farmgate milk price in the last week.

The co-op today (4 July) blamed declining returns from customers in the liquid milk market for its decision to reduce its liquid pool price by 1.7ppl and its balancing pool price by 0.9ppl.

First Milk said it had “no option” but to reduce the prices, which will take effect from 1 August.

Dairy Crest yesterday announced a 1.65ppl cut, while Robert Wiseman Dairies’ decision to cut prices by 1.7ppl earlier this week was met with criticism from the National Farmers Union (NFU), which slammed the decision as a “catastrophic example of hypocrisy and unfairness”.