The UK’s Flour Advisory Bureau, Federation of Bakers and Grain Information Service have joined forces to launch a new eating plan in a bid to discourage people from following low-carbohydrate diets.

The groups said the eating plan, which advocates a low-fat balanced diet challenges “quick fix” diets, provides an alternative to “unhealthy ‘low-carb’ diets” and a long-term solution to yo-yo dieting.

“Carbohydrates like bread have come under recent attack by the diet industry and by unqualified ‘alternative’ health practitioners – known for their quick fix diets and reliance on pseudo-science. The Vitality Eating System helps to directly counter faddy diets like the Atkins diet and the South Beach diet, which confuse consumers,” the groups said.