London, 2001 (ResearchWire) – Food and drinks companies currently rate dairy products as the most important food and drink category for targeting senior consumers, scoring 3.7 on an importance scale of 1 to 5. This is because dairy products are high in nutrients and have been a major area of innovation in nutraceuticals. However, the importance of frozen foods is expected to rise substantially, reaching 4.6 by 2005, since they save on shopping trips for less mobile consumers.

Source: Datamonitor, 2001: “Marketing food and drinks to senior consumers”

(c) 2001 Datamonitor. All rights reserved. Republication or redistribution, including by framing or similar means, is expressly prohibited without prior written consent. DM ResearchWire is a service from Datamonitor plc. Datamonitor shall not be liable for errors or delays in the content, or for any actions taken in reliance thereon.

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