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September 11, 2018

UK food assurance scheme Red Tractor eyes organic, sustainable products

UK food assurance scheme Red Tractor has suggested in future it could approve products which claim to be organic or sustainable.

UK food assurance scheme Red Tractor has suggested in future it could approve products which claim to be organic or sustainable.

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What’s the forecast for the food and grocery industry?

The food and grocery sector thrived during the pandemic, largely due to the shutdown of the food service industry and the sector’s subsequent necessity, panic-induced bulk purchasing, and spending more time at home. The market has grown as a result of inflation. Consumer unwillingness to go out and socialize, and the reopening of several hospitality facilities, helped maintain the demand for groceries, particularly online, in 2021. As consumer behavior changes, we consume more food and drink at home, and inflation increases basket sizes. GlobalData predicts that the sector will continue to hold a higher share than had been predicted prior to the pandemic. This is true despite the fact that the food and grocery sector's share of overall retail will decline from its peak in 2020. This report will discuss market forecasts and key themes in the global food & grocery industry in 2022 and beyond. It covers:
  • Market drivers and inhibitors
  • Five-year forecasts and the impact of COVID-19
  • The performance of the online channel versus offline
  • Major trends in the market including rapid delivery, ambient retailing, supply chain disruption, and inflation
Assess developments within this sector to help your business thrive in 2022 and beyond.
by GlobalData
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The programme, set up in 2000 by the National Farmers Union (NFU) and licensed by the NFU’s Assured Food Standards arm, is intended at the moment – through the Red Tractor logo – to reassure consumers food is traceable, safe to eat and has been produced responsibly. 

The organisation’s expansion plans – announced today – include strengthening its inspection regime and the launch of its first TV advertising campaign.

And Red Tractor announced that it will create a new suite of additional ‘modular standards’, to sit alongside its current robust core offering. 

The new modules could cover areas such as organic, environmentally sustainable production or enriched animal welfare and will be launched with a “consumer-facing labelling system” to improve clarity for shoppers.

Red Tractor is strengthening its farm inspection programme with measures such as the introduction of more unannounced inspections to improve the integrity of the scheme. 

Jim Moseley, the CEO of Red Tractor Assurance, said: “Our vision is that Red Tractor is seen by shoppers, farmers and the food industry as the flagship of British food and farming. 

“Red Tractor is already a world-leading assurance scheme; however, we are constantly strengthening our standards in line with scientific advances and consumer demand. 

“We know shoppers are increasingly looking for more informed choice and simple signposts to traceable, safe and responsibly produced food, which is why we are looking to extend the remit of Red Tractor. Increasing confidence in Red Tractor and the entire UK food industry is vital, particularly as we approach Brexit.”

The TV campaign – at a cost of GBP1.5m (US$1.95m) – launches tomorrow (12 September).

The announcement follows a challenging period for Red Tractor after a number of businesses covered by the scheme came under the spotlight over food safety and animal welfare.

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Free Report
img

What’s the forecast for the food and grocery industry?

The food and grocery sector thrived during the pandemic, largely due to the shutdown of the food service industry and the sector’s subsequent necessity, panic-induced bulk purchasing, and spending more time at home. The market has grown as a result of inflation. Consumer unwillingness to go out and socialize, and the reopening of several hospitality facilities, helped maintain the demand for groceries, particularly online, in 2021. As consumer behavior changes, we consume more food and drink at home, and inflation increases basket sizes. GlobalData predicts that the sector will continue to hold a higher share than had been predicted prior to the pandemic. This is true despite the fact that the food and grocery sector's share of overall retail will decline from its peak in 2020. This report will discuss market forecasts and key themes in the global food & grocery industry in 2022 and beyond. It covers:
  • Market drivers and inhibitors
  • Five-year forecasts and the impact of COVID-19
  • The performance of the online channel versus offline
  • Major trends in the market including rapid delivery, ambient retailing, supply chain disruption, and inflation
Assess developments within this sector to help your business thrive in 2022 and beyond.
by GlobalData
Enter your details here to receive your free Report.

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