“Over the past few years, food manufacturers have responded to increasing consumer demand for food to eat on the go, so I’m not surprised to see sales of ready meals in the UK reach £2.24 billion. However, convenience doesn’t mean compromising on quality. Every day, consumers enjoy 100,000s of ‘convenient’ products including ready meals, which offer high quality, tasty and wholesome cuisine from around the world and are a far cry from the TV dinners of 15-20 years ago.”
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Martin Paterson, Deputy Director General, Food and Drink Federation
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How is technology having an impact on Consumer buying behavior?
- A breakdown of the trend’s prominence across sectors
- Insights into consumer online penetration, preferred electronic devices and engagement
- The key drivers and challenges impacting the digital lifestyles trend
- A spotlight on key innovations set to reshape the consumer landscape
- Analysis of what’s next for digital innovations and how brands can leverage the trend
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