A new survey conducted in the UK by the Food Standards Agency suggests that most people put price before quality or healthiness when making food purchases.
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Cost was the top factor in decision making for 46% of food shoppers overall, but price was especially important to consumers aged between 35 and 44.
Around 18% of people think that taste is the most important factor in food choice, but only 17% recorded that quality is the defining consideration.
Only 12% of those quizzed meanwhile said that they put health first when making food choices, a revelation at odds with the fact that around 98% of respondents insisted that they thought family health was important.
