Heinz is adding to its Amoy oriental range in the UK with the launch of dry noodles.
Amoy Medium Dry Noodles will be in stores from this month and comprise four noodle nests in a re-sealable 200g pack with an RRP of GBP0.99 (US$1.57).
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The launch was made in a bid to attract regular users to the brand, the company said, and enhance Amoy’s current offering. The product will be made in facilities in China.
Caroline Grimshaw, senior brand manager for Amoy: “We are constantly assessing and responding to changing market trends so that our portfolio continues to meet consumer needs for convenient meals. By introducing our first dry noodles range, we’re confident that it will attract new and existing consumers, which will encourage sales of the new product as well as the overall category.”
