Heinz is adding to its Weight Watchers Even More range in the UK with the launch of Steam and Serve meals.
Using pouch packaging, the meals are designed to be steam-cooked in the microwave from frozen. On shelf from mid-March, the line will be available in three variants: sweet mango chicken with rice, salmon in a sweet soy sauce, and chicken chop suey with rice.
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The “contemporary, health-conscious” range is designed to appeal to consumers wanting meals that are “light on the stomach and low in fat”.
“Our new Steam and Serve dishes combine modern packaging with a contemporary taste appeal,” said Weight Watchers marketing manager, Sally Marshall. “As they provide ‘two of your five a day’, they really do offer customers great-tasting complete meal solutions. We are confident that the range will attract a new type of consumer.”
The range has an RRP of GBP2.79 (US$4.40) and will be available in stores nationwide.
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